Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
With 60% of consumers consulting blogs, vlogs or social media posts on products before considering a purchase and influencer marketing generating up to 11 times the ROI of traditional advertising, advertiser performance programs need to embrace long-tail influencers, also called micro-influencers, as a vital element. But how do you tangibly...
YouTube has announced a new division dedicated to beauty and fashion content partnerships, which will be led by best selling author and editor Derek Blasberg. Reporting to YouTube’s VP of content partnerships Kelly Merryman, Blasberg will be responsible for cultivating relationships with brands and high-profile individuals in the industry...
The Cannes Lions International Festival of Creativity returned this week (June 18-22) to recognise and reward the best organisations involved in creativity, advertising, media, technology and innovation. With the growing progression of digital and influencers using social media over the past year, the annual event drastically reshuffled its program and...
I’ve worked in the arena of children’s and youth marketing for nearly a decade and in that time, I’ve seen the birth and rapid rise in influencer marketing. Last year we commissioned a study ‘Content State of Mind’ which identified younger audiences particularly as being keen to...
With influencers on the rise, over three quarters (79%) are set to create more branded content and posts for brands, according to research from influencer marketing platform Mavrck. This figure is further backed that a third (32%) of influencers have already started producing branded posts, while 17% plan to do...
