Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
ISBA has drawn up new contracts in a bid to help brands address some of the key challenges presented in influencer marketing, including fake followers, identifying fraud and non-disclosure issues. The contracts include a framework for micro influencers in addition to brands working with celebrity and social talent, and those...
In case you missed it earlier this month, we launched our first ever Influencer 50 – a yearly roundup and definitive list highlighting some of the most important and influential people making a difference to the influencer marketing industry on a global scale. We’ve been getting lots of questions and...
Influencer marketing has experienced a remarkable rise in recent years. From the early bloggers to social media superstars, the industry continues to evolve and is on track to become a $10 billion industry by 2020. Yet, some are still dubious over the impact of this fast-growing industry. For those who...
Influencer marketing has quickly grown to become an extremely popular marketing method. It has spread so much that it has outpaced print marketing according to Google Search Trends. The reasons for this are affordability and high returns on investment (ROI). And, of course, there’s the wide reach and loyal...
Branded Entertainment Network, a company that connects global brands to consumers through the power of popular entertainment, announced it has developed deep learning neural networks to help brand marketers better predict and improve the success of their brand campaigns across premium influencer, streaming, TV, and film content.BEN’s custom-built...
What an eventful couple of days in the big smoke! The Influencer Marketing Show, which took place this week on October 15-16 was in full swing and packed to the rafters with exhibitors, speakers and attendees alike bursting through the doors for the two-day event to celebrate all things influencer...
