Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
This year has seen brands take influencer marketing more seriously and dedicate more of its budget to it than ever before. As a result, the industry has begun to look at the measurability of influencer marketing, including its most effective metrics and ROI.Influencer Intelligence’s new report in association...
Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers. Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s new AI offering will help brands identify objects, people, scenes and activities in social media content.The image search tool...
In response to the industry’s growing demand for analytics, Upfluence has launched a free plugin that allows you to evaluate influencers directly as you browse. With fake followers, transparency and authenticity issues the main focal point for the industry, brands are getting tired of paying for fraudulent influence. Various...
With more than one billion active months users, Instagram’s ability to create and carry trends is huge. While some are fleeting, others make a serious impact. Flatlays for example, popularised on the app, are bigger than ever and have rippled out into editorial and advertising. Influencers are often responsible...
Following similar crackdowns on social media platforms like Twitter and Facebook, Instagram has revealed more plans to crack down on automated third-party apps people use to leave paid-for comments and likes, or follow and then unfollow to artificially grow their account. The platform believes this behaviour has a negative impact...
Model agency Women Management, which has launched the careers of models like Jourdan Dunn, Kate Moss and Isabeli Fontana, and influencer marketing platform InfluencerDB have announced a partnership to help turn Women’s models into social media influencers. Through the partnership, InfluencerDB will track their social media presence, including engagement,...
