Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has brought the industry to the general populous and even invaded the c-suite. The community that has arisen off the back...
Connecting brands with the right influencers is a task in itself and there is no question about the importance of getting it right. For small brands especially, finding the right influencer that hasn’t grown so much they have become unaffordable isn’t always easy. This is where artificial intelligence...
The Influencer Marketing Awards entries are now closed! Judging an awards ceremony can be a tricky task, especially when you have so many different creative entries to contend with. That’s why the team behind the Influencer Marketing Awards, taking place on March 26 at Sheraton Grand, Park Lane in...
With everyone calling for more rules around paid advertising on social media, South Africa’s Advertising Regulatory Board (ARB) is proposing new rules for social media ads to protect users and consumers when it comes to advertising on social media. For the first time, South African brands and influencers will...
To the untrained eye, it can be difficult to spot influencer fraud, which is unfortunately still a major issue in the influencer marketing space. With influencer marketing continually growing and changing metrics being used to measure and judge an influencers success, it is becoming harder to spot when influencers are...
Instagram rolled out Stories in 2016 and has since been introducing new ad products to the feature. More and more brands have been attracted to the idea of linking their social content to sales. Stories have directed things away from the traditional feed post and made campaigns more interactive as...
