Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing platform Buzzoole has launched what it claims to be the industry’s first influencer marketing benchmarking report to help address common measurement issues around the effectiveness of influencer campaigns.It’s not enough to measure the metrics such as followers and engagement to prove the impact of influencer...
With the all-important Judging Day taking place this week, what will the judges be looking for in the entries submitted for this year’s Influencer Marketing Awards? These are a few of the expert judges that will be making the final call this week. Expect all to be revealed when...
Kidfluencers are, by a definition, influencers under the age of 13 who create content for brand awareness and advertising purposes across a variety of social media channels. In recent news, we’ve been amazed by the scope of these networks and the financial impact these careers can have on children...
Influencer marketing platform ZINE has announced a new tool to improve accountability and transparency for Instagram campaigns after their report found that 50% of marketers say they find influencer marketing is not as transparent as other areas of digital marketing. The free tool called Verified Reach gathers data of the...
Influencer marketing seems pretty simple, right? But scratch the surface and working with influencers just isn’t that easy. There are many questions to ask before you can even get started with executing an influencer marketing strategy. Which influencers should we work with? How do we reach out to them?...
For many of us, influencer marketing has become something of a love affair. Fair enough, it’s been knocking around for some time now but the rise of influencers has brought the industry to the general populous and even invaded the c-suite. To ensure you gain maximum results from working...
