Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Amazon’s Influencer Program will now give influencers vanity URLs that lead to a personal storefront on Amazon.com, where they can promote products that they sell on Amazon. At the storefront, influencers can link directly to Amazon via channels where hyperlinking a URL isn’t available – like the swipe-up...
[adrotate banner=”3″] In the immortal words of Don Draper: “Advertising is based on one thing: happiness.” The maverick TV character, speaking in the 60s, would have been well ahead of his time; among the first in the world to understand that effective advertising evokes intense emotions. Prior to joining...
Performance-based influencer marketing platform Linqia has announced a new end-to-end solution, the Enhanced Shopper solution. It allows marketers to drive sales at a specific point of purchase across multiple retailers. Linqia’s new updates to the Enhanced Shopper solution features an industry-first capability to include a Universal Checkout, which allows...
Marketing professionals are increasingly betting on influencer marketing as a strategy for their business. According to a series of reports, agencies and brands have significantly increased their 2020 budget in this sector.Professionalisation in influencer marketing goes beyond choosing the perfect influencer. Nowadays, other factors such as automating daily tasks...
In an attempt to bring greater transparency to influencer advertising, the Advertising Standards Authority (ASA) recently announced that influencers must stamp their posts with #ad as a necessary minimum after a review found members of the public still find it difficult to distinguish between genuine posts and paid promotions. What’...
The Influencer Marketing Show has today announced its partnership with the Influencer Marketing Hub for the 2019 event to promote the positive and innovative work happening in the influencer space. Given the extensive resources, knowledge and tools shared for industry professionals on the Influencer Hub platform, and the insight and...
