Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
2019 was another important year for influencer marketing, as the industry’s growth shows no sign of slowing down. Kam Zulawski, MD for EMEA at Creator IQ, shares key insights on what he thinks 2020 has in store for the influencer marketing economy. CGI influencers and AI Next year will...
Congratulations on winning the Most Effective Campaign for ROI award. What has changed for you since winning the award? Winning the award last year was a huge achievement for us and a great way to showcase our results-focused approach. Since then we have continued to grow as an agency and...
After his solo presentation at the Influencer Marketing Show, Anthony Richardson, managing director of Q-83, chatted about why he thinks content creators are in fact social publishers, how to get your hands on transparent data, and how we can all help professionalise the industry. Richardson founded Q-83 just over a...
Congratulations on winning the Best Food and Drink as well as the Best Health Campaign award at the Influencer Marketing Awards. What has changed for you since winning the award? Simone Stevens: Winning these awards was not only exciting for our client and us as it represented all the hard...
TikTok has revealed it is beta testing shoppable short-form video posts, allowing influencers on the platform to place social commerce links within their posts. The test was first revealed by a TikTok engineer on a popular Chinese web forum and later shared by Fabien Bern, founder of Chinese influencer agency...
As TikTok continues to grow with nearly 800 million lifetime installs, many marketers worry that if they haven’t already created a marketing strategy, they’ll be left behind, but marketers should resist the urge to panic and access whether it makes sense to get involved in the first place....
