Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
In the last (but not least) of the 2020 predictions, these industry experts share their biggest predictions for next year – it looks like the popularity of virtual influencers will grow, more influencers will protect their rights, brands will diversify their influencer marketing spend across a multitude of platforms, and authentic...
On social networks like Instagram, hashtags such as #ad, #spon and #gifted have quickly become part of the influencer lexicon, with followers and creators alike well-versed in the language of affiliate marketing and brand advocacy. However, a new report, Depop Economics, has found that there’s an evolving ecosystem of...
It’s hard to overstate the global popularity of TikTok and how it has captured ever-coveted young audiences around the world. This social short-form video app is wildly popular with the young demographic, especially Gen Z – defined as those born after 1995 – which comprises 32% of the global population and...
After much deliberation over the wide range of submissions we received, Talking Influence is pleased to present the annual Influencer 50. The 2019 Influencer 50, sponsored by CreatorIQ, is a celebration of the top 50 industry players in influencer marketing from 2019 who continue to steer, influence and inspire the...
For many years, television, radio and magazine advertisements were the primary source of brand marketing. Nowadays, people consume content in a variety of different ways and with the rise of social media, brands are turning their attention to the new, modern era and are moving away from the more traditional...
When it comes to influencer marketing, it can be as simple as answering the question: would you rather own the content vs just ‘renting’ the influencer’s audience? According to a survey by Linqia, 78% of professionals surveyed said that determining the ROI of an influencer marketing program is their...
