Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Spending on influencer marketing continues to rise, with Business Insider predicting that investment in the sector will reach $15 billion annually by 2022. With so much money being invested, marketers can no longer approach this channel as a pure awareness effort tied to paying flat fees to celebrity endorsers. Influencer...
As social media platforms grow, people look for ways to connect with friends, become an influencer or advertise. But with this growth, accounts pile up and it can be hard to declutter your follower and following lists. People are constantly using Instagram and creating accounts and engaging with others. In...
This week, TikTok announced in an email to Creator Marketplace users it will be rolling out new campaign reporting features on its TikTok Creator Marketplace app. “With a new decade underway, what better time to take your TikTok campaign measurement into the future! We are proud to announce an important...
Hearst UK is partnering with digital talent agency Sixteenth on the launch of the Hearst Influence Network to leverage the editorial talent across its network. The publisher of 26 brands, including Elle, Cosmopolitan, Country Living and Esquire, hopes the in-house talent and influencer initiative will grow and develop Hearst’s...
At the start of 2020, Esme joined team Tailify as the marketing director to help the agency grow alongside the booming influencer marketing industry. As a new starter, her role has involved a lot of strategy planning thus far but the company is now getting into the exciting phase of...
Influencer marketing agency The Fifth has just announced the launch of a new diverse, social-first talent management agency, The Fifth Talent. The news follows a successful first year for The Fifth, which continues to grow its international reputation and work with leading brands including TikTok, Lucozade and Marc Jacobs. Born...
