Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
When Instagram released the news that the platform was removing likes, brands and advertisers were sent into a frenzy. With so much influencer marketing based around like counts, what would happen to the previous system of identifying success in the influencer industry? We’re starting to see the shift and...
New video app Byte has released the initial details of its partner program, which will give creators monetization options alongside other benefits such as direct contact with the company, access to experimental features, meet and greets and Byte apparel. During the program pilot, the company said 100% of ad revenue...
We couldn’t be happier that Tagger is sponsoring the Grand Prix category and the welcome drinks at this year’s Influencer Marketing Awards taking place at Sheraton Grand in London on March 25. We spoke with Diogo Felippelli, CMO of Tagger Media, about what makes a campaign stand out...
Instagram is testing new ways for creators to earn money from the video content they post on IGTV. Reverse engineering whizz Jane Manchum Wong Tweeted that Instagram is testing a partner program that would let creators monetize their content by running short adverts on their IGTV videos. Alexandru Voica, EMEA...
In three years, TikTok has amassed over 500 million downloads on the Play Store and over 800 million in the Apple Store. Like other social media platforms, TikTok plays directly to that human need for expression. One could argue that it may appear to be a more appropriate platform for...
The Influencer Marketing Awards’ shortlist party will bring the industry elite to The House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness. The beautiful Georgian townhouse, as featured in Vogue, Vanity Fair, and Financial Times’, will serve as the...
