Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The challenge Influencer marketing used to be characterised by mega social stars hawking products to millions. In its infancy, brand awareness metrics have served as the industry’s main measurement KPI. But the demands of marketers have pushed the need for reporting beyond “brand awareness” estimates, and advertisers need more...
With IMS Global just round the corner, here is a little preview of what is coming up on the agenda. The four-day event is kicking off on Tuesday 17 November and will provide four afternoons of carefully curated content to help you overcome challenges and discover new opportunities to ensure...
With Instagram’s newest feature quickly taking off only months after it was announced, influencers are finding more ways to drive their engagement and reach new audiences through Instagram Reels. This, in turn, creates an opportunity for brands to maximise their engagement if you use it right. This year has...
AI-powered music video Triller has selected Influential as its influencer measurement and social data partner. For Triller, the partnership is an effort to increase revenue, content creation and social measurement, utilising Influential’s paid media campaigns, influencer network, and IBM Watson-powered technology. Influential is providing its influencer sourcing technology, analytics,...
Branded Entertainment Network (BEN) has announced the acquisition of TubeBuddy, a platform that helps YouTube creators optimise their audience and channel growth, helping creators with a wide range of tools. The terms of the deal have not been disclosed. TubeBuddy has seen +90% growth year-on-year and is used by over...
With communities doing their best to adapt to pandemic-related restrictions, it’s unsurprising to see the huge momentum shift we’ve seen play into digital channels. With lifestyles severely impacted, we’ve had to trade IRL connections for their best online equivalents, be it shopping, entertainment, or social connection. These...
