Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The new feature will be targeted towards parents of ‘tweens’ and young teenagers, who are ready to move away from the YouTube Kids app which hosts a curated selection of content suitable for children under the age of 13. In a blog post announcing the new feature, James Beser, YouTube...
Facebook’s new product experimentation team has launched a content creation app exclusively for rappers – BARS. The app hosts professionally developed tools for rappers, including an auto-rhyme dictionary for beginners and a freestyle mode that generates random words for creators to develop into their unique rap. The app has a...
TikTok trends from dances to the latest fashions often seem to blow up on our ‘for you pages’ out of nowhere. One minute we are cutting our own hair, and the next we are trying to become Gordon Ramsey. Recently on the app, users have been doing the latter, as...
The aim of NEDAwareness Week is to raise the importance of education surrounding eating disorders while offering helpful resources to sufferers and the general public. According to the leading UK eating disorders charity, Beat, 1.25 million people in the UK have an eating disorder. Although it is not rare...
Aligning marketing with seasonal events – like Easter, Christmas, or Mother’s Day – helps to boost your visibility during lucrative shopping events, deliver highly-relevant content to your customers and align your brand with trending social conversations. But there are challenges as well as benefits. Seasonal campaigns are popular. Running one during...
It is great to look back on previous Influencer Marketing Awards winners in order for this year’s entrants to gain insight and inspiration. We want to encourage you to enter the awards so that we can continue to celebrate the excellent work within the industry – perhaps you’ll see...
