Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers through digital channels, there’s a not-so-secret weapon for success: influencer marketing. However, I’m not talking about hiring a social media star with followers in the millions to give...
Some may find it ironic that TikTokers are paying homage to the 80s and 90s, as many of its users weren’t even around then, with GenZ-ers only just falling into the threshold of ‘90’s kid’. We no longer need to look towards major fashion houses for the latest...
Jennifer Quigley-Jones, CEO of Digital Voices was our host today, and it was great to see how passionate she was engaging in conversations with our speakers during the live Q&As. As well as hosting the Q&As, Jennifer sat on the ‘How to Authentically Transition to Audio?...
Today we delve into how influencers are moving beyond posting, utilising lifestyles to create new brands and businesses, and mobilising followers to join them on their new, future-proofed ventures. What is a multi-hyphenate and why are influencers embracing the trend? The simplest way to define a multi-hyphenate is to imagine...
Today’s host was the knowledgeable, digital marketing thought leader, Jason Falls, who tuned in live from the US to host the insightful live Q&As with our speakers, and provided us with his key takeaways from the day. Impact opened the show with their thoughts and predictions for...
That’s why successful brands prioritise influencer retention: that is, keeping the same influencers engaged month after month, quarter after quarter. By focusing on strengthening your existing connections to fans, you can maximise the lifetime value of each relationship and reliably expand your earned media footprint, instead of constantly trying...
