Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The virtual Influencer Marketing Awards ceremony is just a couple of weeks away, taking place on July 22, which means it is time to open the voting for the industry choice Rising Star award. This prestigious award aims to highlight an individual who is building the path that the future...
“Agua, no Coca-Cola,” the Portugal player preached, lifting his own water bottle in the air. But this was not just a plea for fans to consider healthier dietary habits. It was a not-so-subtle acknowledgement of Ronaldo’s marketing power, and it left UEFA scrambling to prevent players from harnessing this...
To put it simply, an affiliate is a person or company that advertises a product or service on the behalf of a brand. An affiliate can be a publication for example Buzzfeed, the Guardian, and the like – they would advertise a product or service in an article, for example, and...
TikTok announced in February that the app would be an official global sponsor of the UEFA EURO 2020 (taking place in 2021 due to Covid delaying the tournament). This is the first time a digital entertainment platform has partnered with the UEFA EURO, yet TikTok presents as the ideal platform...
We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line campaigns the way they thought they’d be able to – so, many of them turned to creators. Capable of producing creative and innovative...
Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by an emphasis on social impact and authentic connection. Meanwhile, the growing influence of Gen Z consumers, who deeply value...
