Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Coinciding with the pandemic-driven spike in interest, Pinterest has branched out into short-form video. Pinterest recently launched Idea Pins, which resemble the ‘Stories’ feature that users are familiar with from other platforms, as a fresh way for creators to share video content. Unlike competitors such as Instagram, where Stories expire...
A year ago, if you asked someone walking down the street if they’d heard about the metaverse, they’d have probably told you no. Google’s search trends show a pretty low level of interest in the metaverse throughout the whole of 2021, until a large and very obvious...
With a swanky red carpet and A-list guests, it would be any music lover’s dream to attend the BRITs. This year, as social media took a front seat, influencer and social media content meant that those watching from home were able to tune in to exclusive performances, behind-the-scenes, and...
First, we had mail-order catalogues, then came teleshopping, finally, we achieved full-scale online shops and the evolution of commerce seemed complete – we had achieved peak retail convenience. Not so. With the entry of social commerce into popular consciousness, retailers were able to bring their products to the places shoppers were...
Beckii Flint co-founded boutique influencer marketing agency Pepper Studio in 2019 after experiencing life at an influencer tech start up, and having gained her own experience as an influencer herself.
Influencer marketing strategies are now implemented far and wide by brands who want to push their product or service far and wide to engage, entertain, and turn casual consumers into loyal customers. Swedish razor brand, Estrid, are amongst those thriving in the influencer marketing space.
