In this case study, Lise Höckertin, Influencer Marketing Manager at Estrid tells Talking Influence why influencer marketing works for the brand, and how the brand's strategy continues to evolve.

Influencer marketing strategies are now implemented far and wide by brands who want to push their product or service far and wide to engage, entertain, and turn casual consumers into loyal customers. Swedish razor brand, Estrid, are amongst those thriving in the influencer marketing space.
In this case study, Lise Höckertin, Influencer Marketing Manager at Estrid tells Talking Influence why influencer marketing works for the brand, and how the brand's strategy continues to evolve.

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