Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
With the growth of social platforms, and the increase in it’s prevalence, it’s common knowledge that influencer marketing is a hugely successful marketing tactic, with more and more brands ploughing their focus (and spend) into influencers, especially within the fashion and beauty sectors.
In this month's round up of updates happening in the social media space, we have picked up on a multitude of changes taking place on Instagram, as well as a new video update from Pinterest and the controversial introduction of ten minute TikTok videos.
Since the launch of Creator Mode, more than 5.5 million people on LinkedIn around the world have switched on creator mode, tapping into tools like Live Video and Newsletters. LinkedIn has seen a near 50% percent increase in the number of people following creators using the feature and an...
With over a billion users and having taken the top spot for most downloaded app of 2021 with 656 million downloads, TikTok is not a platform that should be avoided. But will the platform continue to reign in 2022? Or will this be the year that the hype dies down?
Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is not surprising that companies across a wide variety of categories actively market to women. When marketing to women, you can’t...
Megan’s career began when she was 15, travelling the world as a model. Although this may not seem like the obvious beginning to a career in influencer marketing, this time of Megan's life allowed her to build some valuable connections that would aid her in the future.
