A Day in the Life: Minnie Harding, Talent Director, YM&U Group
Having previously worked in roles at RCA Record, Sony Music, and Adidas, Minnie Harding has now been managing a roster of talent at YM&U Group for eight months.
Influencer Marketing1770
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Marketing Yourself as a Business: Self Investment Tips for a Social Influencer
The rise of social media has produced some incredible business opportunities. As an influencer, you’ve already used your creativity and unique perspectives to tap into some of these. You may not have initially signed up for your core social media account with this intention. Nevertheless, you have gathered a...
Talking Influence with: Charlotte Williams
This month’s podcast guest is Founder of SevenSix Agency, Charlotte Williams. Having always had a keen interest in the social media space, Charlotte founded her own industry just over three years ago having noticed that there was a gap in the market for an influencer marketing agency that would...
Deep Dive: The Influencer Roles of the Future
Ten years ago, no one would’ve expected the influencer space to be what it is today. With change constantly upon the influencer marketing sphere, how are the roles within the industry progressing?
Influencer Culture and Fast Fashion
Fast fashion takes inspiration from celebrities and the catwalk, making styles inexpensive and accessible for many. Prices are low and options are wide. Companies turn to influencers to promote their brand and products, and in return, they can earn a lot. Influencers are the product of social media, particularly Instagram...
What’s Got Us Talking in April 2022?
As always, the opportunities for content creators and brands to thrive on social media platforms are expanding. We explore this month's exciting updates from TikTok, Instagram and Twitter as well as news from IMS NYC partners, Mavrck.
