Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel discussion at IMS NYC, featuring Sarah Henry, Head of Content, Influencer, & Commerce, Walmart, Krishna Subramanian CEO and Co-Founder, Captiv8, and...
The issue In any industry, it is important to remain aware of what has changed and what needs to change. One must never be complicit in industry-wide issues; failing to address industry gaps render us part of the problem. We must value social justice and diversify the creators and brands...
Every year we are blown away by the quality and quantity of entries we receive for the Influencer Marketing Awards that represent the pace at which the industry is evolving and thriving. With new talent entering the industry all the time, we believe it is of utmost importance to recognise...
It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session from the Influencer Marketing Show NYC, Ben Grinspan, Director at the cultural strategy consultancy sparks & honey, dissected news stories, market updates, pop culture, and emerging social behaviors to...
Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the more efficient your money work. When investing in influencer marketing and setting a budget for a campaign, brands are used...
The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life — the way we live, and especially the way we work. The way we work has changed dramatically. Millions of professionals are quitting their jobs to find something that pays more, something that...
