Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
In honour of Pride Month, TikTok is continuing to recognise the collective visibility and power of its LGBTQIA+ community by introducing ‘Pride Together’. Throughout June, TikTok users can expect an exciting lineup of #ForYourPride in-app programming, TikTok LIVEs and the announcement of the platform’s 2022 LGBTQ+ Trailblazers. This year’...
Having only been in the role of Head of Influence at Exposure for nine months, Dani Hunter is making big moves when it comes to growing the team's influencer division.
This month’s podcast guest is Tom Sweeney, Head of Creative Strategy at Fanbytes by Brainlabs. It was great to chat with Tom and find out how his childhood infatuation with the game Runescape lead to him developing and excelling in multiple roles within the social media space throughout his...
The way in which we measure influencer marketing campaign success is a much-debated topic in the industry, and ultimately, there is no one correct answer.
It’s no secret that Gen Z is taking over influencer marketing. 97% of Gen Z use some form of social media, and they are a highly engaged audience. Both Instagram and TikTok have the highest rate of engagement among Gen Z viewers. What does that mean for your brand?...
As we head into the summer season, influencer marketing certainly isn’t taking a holiday. The platforms we use are continuing to advance, and we’re seeing some super exciting acquisitions and developments happening on the agency side too.
