GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming
With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.
Influencer Marketing1589
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie
Brand new creator agency Bobbie launches at PI LIVE x IMS USA.
Omnicom Media Group Unifies Influencer Marketing Under Creo Brand
Omnicom Media Group has consolidated global influencer marketing under the Creo brand, shifting influencer services across over 40 markets.
Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships
Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.
BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive
BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.
Creator Compass: Germany
Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?
