Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming
Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.
Influencer Marketing1785
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn.
Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals
Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.
SoFire’s Hot Campaigns: Molly-Mae’s Maebe Community Event Kicked Off International Women’s Day
To celebrate International Women’s Day, Molly-Mae brought her community-first philosophy to life with a large-scale Maebe event designed as an immersive village.
Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say
For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.
SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S
Gillian Anderson is the new face of M&S in a fantastic new spring campaign.
