The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
Influencer Marketing1766
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Omnicom Media Names Stevie Johnson to Lead Creo in the UK
Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.
SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad
A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.
Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal
The TikTok deal has officially been passed - here's everything you need to know.
