Later Acquires Mavely for $250 Million
The major acquisition arrives one year after Mavrck and Later consolidated their platforms.
Influencer Marketing1542
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
How to Work with Niche Influencers
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
Is TikTok Shop Disrupting Amazon’s Reign?
TikTok Shop is attracting Amazon sellers, but how damaging is it for Amazon?
YouTube Aims to Simplify Influencer Partnerships with Its Own Platform
YouTube is boosting its influencer marketing offerings.
The Influencer Industry Reacts to Australia’s Social Media Ban
The influencer industry reacts to Australia passing a bill that will ban social media for under-16s.
How a Lawsuit Between Creators Could Change the Influencer Landscape
A lawsuit between influencers Sydney Gifford and Alyssa Sheil could have a monumental impact on the creator economy.
