What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
Influencer Marketing1618
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico
Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.
Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership
Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.
Algowatch: May Social Media Updates
Stay ahead of the curve and check out all the social media algorithm updates that took place in May.
E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know
Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.
“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing
The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.
