Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.
Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.
Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.
The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.
Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.
The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.
