WTF is… a Decentralised Ad Exchange?
What is the technology powering decentralised ad exchanges? How can it solve the problems of the current programmatic model?
Creator Economy264
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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Clubhouse Announces Accelerator Programme for Creators
If you want to be in with the chance of becoming a part of the accelerator programme, then you’d better act fast. The programme will be accepting just 20 creators, helping them to build their platforms, expand their audiences, and connect with brands. The deadline to submit applications for...
The ASA Rules That Content Creators Must Adhere to Prize Promotion Guidelines
YouTube and Instagram influencer, Molly-Mae Hague, has received 12 complaints made against her to the ASA following a giveaway she hosted on Instagram in September 2020. To celebrate reaching one million YouTube subscribers, Molly-Mae wanted to give back to her followers who have supported her on her journey by offering...
A New Way For TikTok Creators to Connect With Their Viewers
During the testing stage, creators with over ten thousand followers were able to opt-in to trial the feature but now it is available worldwide to any creator who wants to opt-in. If you are interested in using the feature, you must switch your account to a ‘creator account’ which is...
New in Pinterest Creator Tools
Pinterest previously has not identified itself as a ‘social media’ platform in the same vein as Twitter, Facebook, or YouTube. However, the introduction of story pins in September, and the app’s report that they reached over 400 million monthly users last summer, shows that the app is building a...
YouTube’s New Applause Feature Allows Users to Tip Creators
Currently in its beta stages, the feature is available via the desktop site to creators who have been invited to test it by YouTube. Users can purchase an ‘applause’ for a standard amount of $2, which is essentially the equivalent to putting money in a ‘tip pot’. The total donations...
