What TikTok’s Trend Report Says about Creator Marketing in 2023
Creator partnerships, product demos, ASMR content, and hyper-niche communities all feature on the ingredients list for cooking up a powerful TikTok campaign over the next 12 months.
Creator Economy277
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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5 Tips for Building Successful Relationships with Content Creators
The year is coming to a close, and brands are busy setting strategies for the new year.
“Sharing podcast recommendations is my love language”: In Conversation with Millie Webber, Head of Digital at Spirit Studios
After spending six years climbing the ladder at Gleam Futures, eventually becoming the agency's first Podcast Lead, the time has now come for Millie Webber to embark on the next chapter of her career in the podcast space in her role at Spirit Studios.
Klarna Expands Creator Platform to Connect Retailers with Influencers
Global retail bank, payments, and shopping service, Klarna has announced the expansion of its Creator Platform to connect retailers with influencers that align with their brand.
The Bird and the Bee: Twitter vs. Hive Social
The Twitter alternative may be buzzing with hype and new users, but it still has a long way to go if it wants to replace Musk’s platform.
Channel 4 Wins Big at the First Ever UK TikTok Awards
4creative crowned winner of Greatest TikTok, amongst other victories for BBH, Tesco, and SLG Brands.
