X's Quest to Win Over Creators and Elon's U-Turn on Advertisers
X looks to reshape influencer engagement and advertiser confidence with its latest content strategies and targeted ad placements, but will it work?
Creator Economy392
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
Snapchat and Traackr Forge New Paths in Influencer Marketing
Snap and Traackr join forces to revolutionise influencer marketing, offering brands unprecedented insights and strategies for engaging Gen Z audiences.
YouTube Ushers in Content Creator Takeovers for Brands During Super Bowl Season
YouTube reveals new sponsorship opportunities for brands during major cultural events like the Super Bowl.
TikTok Dives Into Long-Form Content as Growth Drops
TikTok's pivot to long-form content challenges norms and promises deeper connections, but its impact on user engagement remains uncertain.
Creators Say Commission Is Not Enough
EXCLUSIVE: CreatorIQ and Ipsos’ latest survey reveals that 41% of creators say brands are lacking opportunities besides affiliate, highlighting challenges and opportunities in affiliate marketing.
Snap Slashes Workforce by 10% Amidst Turbulent Tech Layoffs
Snap Inc. announces plans to reduce its global workforce by 10% as it navigates challenges in the competitive tech landscape.
