What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok
UK Black Pride provided some great examples of how brands can achieve authentic activism.
Creator Economy272
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
From Lyrics to Likes: Crafting Content with Strategic Music Licensing
Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience.
Week in Review: Mavrck Report Reveals Shifts in Creator Pay
Everything you might have missed from the past week in partnership marketing.
The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement
Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?”
Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies
Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road.
Algorithm Altered: TikTok Updates Affecting EU Users Explained
Users in the EU will soon be able to switch off personalisation, amongst other changes. How is this going to impact creators on the platform?
