OnlyFans Users Spent $5.6 Billion on Creator Content in Last Year
Content creators took home almost $4.5 billion of the total sum, relying on its subscription model and services to generate an income.
Creator Economy275
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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YouTube Reveals Groundbreaking AI Music Principles
YouTube shares AI music Principles for partnering with the music industry on AI technology and launches YouTube Music AI Incubator.
Creator Pay Debate: Amazon Offers Influencers $25 for Videos
Amazon's bid to amplify its TikTok-Style shopping feed has caused some controversies, with creators saying the rates are too low for their work.
What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok
UK Black Pride provided some great examples of how brands can achieve authentic activism.
From Lyrics to Likes: Crafting Content with Strategic Music Licensing
Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience.
Week in Review: Mavrck Report Reveals Shifts in Creator Pay
Everything you might have missed from the past week in partnership marketing.
