YouTube Shorts Sees Surge in Brand Campaigns
CreatorIQ unveils a surge in short-form video dominance, with influencers leading brand experimentation on new channels such as Twitch and Snapchat.
Creator Economy310
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data
TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.
Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations
Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.
Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations
Instagram creators voiced frustrations over feature overload, the FTC issued stern warnings on influencer sponsorship disclosures, a Chinese influencer faced a potential lifelong ban and much more.
X's 71% Value Drop Raises Questions on Creator Challenges
We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.
End of Year Wrap-Up – Our Favourite Stories From 2023
Let's reflect on 2023 before we break for the holidays!
