Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness
New research illustrates just how powerful creator marketing is across the funnel.
Creator Economy331
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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Don’t Rely Solely on Amazon This Prime Day
DTC channels have seen a 27% increase in sales over Amazon sale periods.
Week in Review: 75% of Advertisers Are Still Unprepared for Cookie Deprecation
Plus, AI Overview analysis and new link curation tools for creators.
Nominations Open for the Top 30 US Partnership Marketing Change Makers 2024
We're honouring the best of US & NAM talent in this upcoming list.
YouTube Launches AI Tool for Content Creation and Advanced Reporting
The feature will allow creators to learn more about what their audience is searching for and what they want to see more of.
Marriott Sued by Sony for Unlicensed Use of Music
The lawsuit serves as a reminder to agencies, creators, and brands about the severe pitfalls of improper licensing.
