Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.
The music giant's decision to halt music licensing with TikTok highlights ongoing disputes over fair compensation and content control in the digital music landscape.
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
Florida's bipartisan HB 1 bill aims to restrict minors' access to social media, reflecting growing concerns about youth well-being in digital spaces. Meanwhile, Meta and Snapchat are quick to make appropriate changes.
BeReal is set to revolutionise user engagement with the introduction of new influencer features that allow brands and celebrities to share unscripted moments.
The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.
