Partnerize Updates Shopify App to Address Affiliate Tracking Issues
The update aims to fix attribution problems caused by Checkout Extensibility in time for holiday season.
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
The update aims to fix attribution problems caused by Checkout Extensibility in time for holiday season.
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
Voicebox replay: We discussed the troubling rise of fraud in the industry, the techniques to be wary of, what the industry needs to do to push back against this, and more.
We caught up with the team at PI LIVE Europe to learn more about how the past 12 months went for the publisher.
A focus on robust tracking, GA4 reporting, and fighting affiliate fraud are all on the agenda for the platform.
A new ruling by the CFPB expands the potential of the channel for affiliates, mirroring the opportunities available in the UK & Europe.