Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Affiliate Partnerships566
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Affiliates Are Seeing Big Results on TikTok Shop
TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
Forbes Advisor Hit by Google Penalty Over Affiliate Practices
While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy.
Passes Now On Sale for PI LIVE USA 2025
PI LIVE is returning to South Florida next April alongside IMS 2025 for an action packed event. Grab your tickets now to save up to $700 on your pass!
Digital Media Solutions Announces Chapter 11 Bankruptcy to Facilitate Restructuring
Digital Media Solutions files for Chapter 11 to restructure, with subsidiary ClickDealer continuing as usual and $122M in lender support backing the process.
Brook Schaaf, CEO of FMTC, Talks Vouchergeddon, Reclaiming Traffic, and Reddit Affiliates
Recorded at CJU24, Schaaf shares advice for affiliates impacted by Google updates and considers the viability of scaling Reddit coupon programmes.
