Week in Review: World’s First AI Account Manager & ChatGPT’s Weird Meltdown
All the stories you missed this week.
Affiliate Partnerships375
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
The Future of the Funnel in Affiliate Marketing, According to Brands
We surveyed e-commerce led brands to learn more about their spending habits, preferences and plans when it comes to affiliate marketing and the customer journey.
New Klarna Initiative Signals an Affiliate Solution to Cookie Death
"Sign in with Klarna" allows merchants to access more useful first-party data to tailor personalised offers in the era of cookie death. Does it point towards a wider solution?
Nectar360 and The Trade Desk Drive Retail Media Opportunities Across Open Web
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
Affiliate Spam is Clogging Product Review Searches
A new report highlights how spam comments are beating out authentic affiliate publishers in SERPs.
Mitgo’s New Co-CEO Talks Plans, Investment, and Mobile Partners
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
