Affiliate Partnerships569

Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.

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Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition

The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.

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impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates

impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.

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How Sage Is Rethinking Affiliate Marketing in B2B Software

Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.