Creator Economy / ‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected. By Sofia Aira / 12 May 2025
Affiliate Marketing / Members-only / Market Movers: Tradedoubler Launches US Headquarters Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies. By Sol Wilkinson / 12 May 2025
Affiliate Marketing / Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors. By Sol Wilkinson / 9 May 2025
Influencer Marketing / From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty. By Sofia Aira / 9 May 2025
Influencer Marketing / Paid-only / “Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing Locker’s Founder & CEO discusses how to build community and use data creatively. By Sol Wilkinson / 9 May 2025
Performance Marketing / Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth. By Sol Wilkinson / 8 May 2025
Influencer Marketing / Paid-only / How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it. By Sol Wilkinson / 8 May 2025
Influencer Marketing / Paid-only / “Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns By Sofia Aira / 8 May 2025
Affiliate Marketing / PI LIVE Europe 2025 Passes Are Now Live Secure your ticket at the best possible price, before prices increase on June 14th. By Sol Wilkinson / 7 May 2025
Influencer Marketing / How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene. By Sofia Aira / 6 May 2025
