The Home of Affiliate, Performance & Creator Economy News

USPAs 2026 Shortlist Unveiled

We’ve got what you’ve been waiting for — the USPA shortlist is out now.

Influencer Marketing Newsdesk

Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance

Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet brand standards before it goes live. First reported by Adweek, the solution marks a significant step forward in automating one of...

Affiliate Partnerships Performance Marketing Newsdesk

​Exclusive: Rakuten and impact.com Form Strategic Alliance to Scale Connected Performance Ecosystem

We spoke with Amit Patel, CEO of Rakuten International and impact.com’s CEO, David Yovanno, to learn more about what the alliance will entail and what this means for the industry.

Affiliate Partnerships Newsdesk

“As a Channel, We Are Incredibly Resilient”: Kirsten Black Talks Shifts, Shocks and Untapped Potential

EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through.

Creator Economy Influencer Marketing Partner+

Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?

Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.

Influencer Marketing Newsdesk

Nike Debuts London Marathon Campaign Following Boston Ad Backlash

Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.

Affiliate Partnerships Newsdesk Performance Marketing

Human Connection Sets the Tone for Everything, Says Maira Genovese

According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.

Influencer Marketing Newsdesk

One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?

One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.

Newsdesk Creator Economy

Visa Launches New UK Creator Debit Card in Partnership with TikTok

Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.

OnDemand+ PI LIVE Europe Partner+

AI Said What? Reclaiming Strategic Thinking in an Automated Ad World

Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...

Affiliate Partnerships Performance Marketing Newsdesk

What’s the Key to Unlocking Retail Media?

As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.

Performance Marketing Newsdesk

Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments

Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.

Creator Economy Newsdesk

The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG

The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.

Newsdesk Creator Economy

Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027

Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.

Newsdesk Creator Economy

YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?

YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.