Creator Economy - Hello Partner (Page 68)

Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

By Neve Fear-Smith

/ 15 Feb 2023

Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing

Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap

Uncomfortable discussions are often the most important ones. In this case, fee transparency is essential in the influencer space to ensure creators are being paid what they deserve.

By Neve Fear-Smith

/ 14 Feb 2023

Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.

By Jack Shute

/ 13 Feb 2023

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve

Amazon catches up with TikTok as the race to become the top social commerce platform is on.

By Jack Shute

/ 9 Feb 2023

Why the Content Creator House Crashed

The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?

By Neve Fear-Smith

/ 8 Feb 2023

L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns

De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.

By Jack Shute

/ 3 Feb 2023

Social Chain Acquisition Asserts Dominance in a Digitally Native World

Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.

By Neve Fear-Smith

/ 3 Feb 2023

Social Chain Acquisition Asserts Dominance in a Digitally Native World

Swedish Skincare Sensation Breaks into the UK Thanks to Influencer Marketing

Anything is possible with influencer marketing, and thanks to Cure Media, Swedish skincare brand ACO is cementing itself in the UK market.

By Neve Fear-Smith

/ 3 Feb 2023

Swedish Skincare Sensation Breaks into the UK Thanks to Influencer Marketing

Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?

It’s all change at YouTube HQ, as its updated Partner Program revenue model replaces the YouTube Shorts Fund.

By Neve Fear-Smith

/ 1 Feb 2023

Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.

By Jack Shute

/ 1 Feb 2023

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

Monthly Top Line – January 2023

Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.

By Sol Wilkinson

/ 30 Jan 2023

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way

The racy reality show and the online auction site may be an unlikely pair to inspire brands and influencers on how sustainability can encourage shoppers to ‘Couple Up With Pre-loved’.

By Jack Shute

/ 26 Jan 2023

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way