See You in 2023!
Let's reflect on 2022 before we break for the holidays!
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
What Is the Difference between Influencers and Creators?
We settle the debate once and for all.
What TikTok’s Trend Report Says about Creator Marketing in 2023
Creator partnerships, product demos, ASMR content, and hyper-niche communities all feature on the ingredients list for cooking up a powerful TikTok campaign over the next 12 months.
In Conversation with Sohail Khan: “First-party data is the key to future-proofing your performance marketing”
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
Are Container Tags the Future of Affiliate Marketing?
Container tags have been around for a long time, but their optimisation and integration within a large platform of partners might just be the next big, innovative step in the affiliate world.
Over 90% Of Advertisers Are Partnering with Retailers to Reach Consumers
First-party data opportunities, surge in e-commerce, and conversion rate optimisation all contribute to the rise of the retail media channel.
