AppLovin’s Revenue Surge and Market Cap Gains Signal Shift in Ad Tech
An adoption of machine learning has worked well in today's data landscape.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
😯 Intimidation Tactics, Money Laundering, and Affiliate Fraud
Plus, everything you missed at PI LIVE.
Partnerize Updates Shopify App to Address Affiliate Tracking Issues
The update aims to fix attribution problems caused by Checkout Extensibility in time for holiday season.
News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
“We Received Threatening E-mails” Fighting Affiliate Fraud at PI LIVE
Voicebox replay: We discussed the troubling rise of fraud in the industry, the techniques to be wary of, what the industry needs to do to push back against this, and more.
"It's been a really successful year" – Blue Light Card Reflects on PI LIVE, Global Expansion, and a Data-Driven Future
We caught up with the team at PI LIVE Europe to learn more about how the past 12 months went for the publisher.
