The PMAs 2025 Shortlist Has Landed
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Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
🚨 New M&A Activity in Affiliate Marketing
Plus, Reddit doubles down on performance ads.
Monthly Top Line – March 2025
New hires, promotions, and movements from the previous month.
Reddit Doubles Down on Performance Marketing Capabilities
The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested?
Market Movers: GrowthOps Australia Enters Voluntary Administration
Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group.
Creator Truth Bombs: Busting Industry Myths at IMS USA
Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing.
