One Third of Golden Quarter Spend Still Happens After Black Friday
New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
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Plus, we want your questions for the first Affiliate AMA.
Affiliate Spend Is Up, and Influencers Are Leading the Charge
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
How AI Agents Are Reimagining Personalisation for Newsletters
As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.
Black Friday Survival Guide for Affiliate Marketers
Top tips for the end-of-year frenzy from intelligent minds across the industry.
Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
