Agentic AI Hits Google Shopping, What It Means for Affiliate Marketers
Google launches agentic AI shopping with Etsy and Wayfair. How will this impact affiliate marketing moving forward?
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
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đ ââď¸ Advertisers Are Not Ready For a Zero-Click Future
Plus, Tradedoubler CEO talks US expansion, LLMs, and fraud.
âWe Were Welcomed With Open Armsâ Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
Only 11% of Advertisers Ready for âZero-Clickâ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
đŻ Affiliate Channel Must Tell Its Story Better
Plus, Tom Rathbone discusses an inconvenient truth about transparency.
