LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships
To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
A Deepdive Into How AI Is Shaping the Creator Economy in 2025
URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.
🛍️ Will Shopify Let You Buy Through ChatGPT?
It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.
“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect
Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.
Algowatch: April Social Media Updates
Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.
Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.
