“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect
Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Algowatch: April Social Media Updates
Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.
Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.
USPA 2025 Winners Revealed: Recognising Top Partnerships
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.
“English Content Is Disconnected From French Consumers”: Influencer Marketing in France
Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.
🍪 Industry Reacts to Google's Cookie Decision
Google reversed its cookie decision, Omnicom Media Group unified influencer marketing under Creo, and GTA V was crowned the most streamed game of 2024.
