Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership
Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Algowatch: May Social Media Updates
Stay ahead of the curve and check out all the social media algorithm updates that took place in May.
E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know
Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.
🎯 The Creator Economy Is Moving to TV Screens
Plus, learn about the future of podcasting, the evolution of creators, and CreatorFest Europe.
Shape the Stage with CreatorFest Europe’s Community Pick
Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.
“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands
“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?
