BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive
BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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đ” The Wildest Coachella Brand Activations
This week, we'll be looking at South Africa's crackdown on financial influencer marketing, analysing the Creators Guild of America's new CGA Rider, and peeking into the White Fox Coachella influencer villa.
âInfluencers Are Eyed Very Criticallyâ: Influencer Marketing in Germany
Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?
Coachella 2025: The Best Brand Activations in Week One
Hereâs a look at some of the best brand activations in week one of Coachella 2025 - prepare to be wowed.
Huge Crackdown on Financial Influencer Marketing in South Africa
The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.Â
Creators Guild of America Launches âIndustry Standardâ CGA Rider to Protect Creators
The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators.
