Meta Refuses to Sign EU AI Code of Practice in Shocking Statement
Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders
In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...
A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?
Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.
7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers
The tables have turned in today’s industry, and the influencers can afford to have their say. So, how do brands keep influencers happy?
Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body
The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice.
🍋 Inside Rhode's Viral Lemontini Launch
Plus, the Global Influencer Council has launched, and YouTube received 10,000 responses from creators in a new survey.
