🌩️ The Power of Niche Campaigns
This week, we're exploring how AI is shaping the creator economy in 2025, analysing a Pantene campaign, and hearing an exclusive interview from Nicolas Bon.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns
Nicolas Bon, founder of Clark Influence, shared his experience growing an influencer marketing company in an ever-changing climate.
How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle
Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.
“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands
Influencer marketing in the Netherlands might be one step ahead of the rest of its neighbours, according to influencer marketer Fabiana Broer.
LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships
To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.
A Deepdive Into How AI Is Shaping the Creator Economy in 2025
URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.
