Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

Check out the latest posts

🍦 The Real Reason Ben & Jerry’s Founder Exited, and What It Means for Unilever

Is this it for the TikTok ban? Can creators finally stop living in fear? At this rate, who knows.

Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.

Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.

The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.

Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.