Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges
Here’s exactly what the judges of the Global Influencer Marketing Awards 2025 had to say about this year’s submissions.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
🎀 e.l.f.'s Controversial Matt Rife Campaign Faces Huge Backlash
We're delving into the controversial e.l.f. x Matt Rife campaign, learning about the new ChatGPT-5 and lolling at itsu's hilarious Bmarketing strategy.
Beyond the Trend: How Brands Can Build Cultural Moments that Last
From leveraging social listening to cultivating long-term creator partnerships, this discussion will uncover the strategy behind brand-owned moments that continue to earn consumer attention long after launch.
SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management
We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.
Study Finds Which Types of Loyalty Programmes Appeal to Gen Z
The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.
How GPT-5's New Features Can Revolutionise Influencer Marketing
If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.
