Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
From leveraging social listening to cultivating long-term creator partnerships, this discussion will uncover the strategy behind brand-owned moments that continue to earn consumer attention long after launch.
We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.
The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.
If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.
Affiliate marketing platform ShopMy has stepped into the consumer shopping arena with a new platform to improve creator-driven commerce.
Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.
