The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows
The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
👑 Move Over, Sydney Sweeney - Addison Rae Is the Queen of Jeans Campaigns
Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.
LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships
On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.
Algowatch: August Social Media Updates
Here's a rundown of all the most important social media updates you need to know from August.
SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator
Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.
