SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal
Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
👓 Miu Miu Faces Huge Backlash on TikTok After $18K Products Break on Live Camera
This week, the huge news of a new APPG dropped for influencers and creators. What a win for the whole creator economy!
Replay: Cancel Culture & Crisis Management
CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.
“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG
Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.
“Temiu Temiu” Miu Miu Faces Huge Backlash on TikTok After $18K Products Broke on Live Camera - And Offered No Apology
Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke.
YouTube Announces New Dynamic Brand Sponsorships for Long-Form Videos
YouTube announced a major update that could transform how creators approach new brand sponsorships.
