Gen Z Is Cutting Back on Screen Time, so How Can Influencer Marketers Reach Them?
A new study on Gen Z has revealed how brands and influencers can combat changing social media and screen time habits.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
What the Tattle Life Scandal Means for Influencers — Here’s What the Experts Say
"It’s time for platforms and publishers to stop turning a blind eye to what’s happening."
Influencer Marketing in Canada: Bilingual Audiences and Quebec's Unique Culture
"It’s crazy, when you look at an influencer in Quebec, 95-98 per cent of their audience is Québécois. I’ve never seen that elsewhere in my life.”
Nearly Half Of Gen Alpha Are Already Earning From Online Side Hustles
Gen Alpha teens are turning screen time into income, switching passive scrolling for side hustles.
Creators Are Beating Fortune 100 Brands in 2025: Here’s How They’re Doing It
Whether you’re part-time, full-time, or just getting started, here’s everything you need to know to level up your creator game in 2025.
With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy
Representatives Yvette Clarke and Beth Van Duyne launched the bipartisan Congressional Creators Caucus last week, which is designed to help the creator economy.
