The Must-Attend CreatorFest 2025 Sessions for Gen Z Audiences
Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
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The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.
What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.
🌊 How The Summer I Turned Pretty Helped Brands Win Over Gen Z
Plus, our SoFire's Hot Campaign is going to delve into one of the most socially impactful campaigns that ever campaigned.
The GPMAs Shortlist Has Arrived
The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!
