Conference Producer at Hello Partner. Ex PerformanceIN Journalist.
In our increasingly popular channel, the need for talent is paramount, especially considering the conversations taking place surrounding the convergence of affiliate and wider partner marketing.
The true value of the affiliate marketing channel is something those within the industry are aware of, but that others may not realise. Proving these benefits is incredibly important, and this can be done by truly understanding the value that affiliate brings beyond the last click
We’re facing big changes within the performance and affiliate marketing channels, and CJ is a huge name in the space that is working hard to evolve the channel further.
Partner marketing is taking over, it is becoming apparent that we are no longer working in a siloed world.
It has been estimated that social commerce will account for 17% of all e-commerce spend by 2025.
