Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
Kicking off what could be set to be a huge year for creator founded brands, two of the biggest YouTube stars of the moment, KSI and Logan Paul, announced they have teamed together to release a brand new sports drink. The release saw the product sell out in just four hours.
Vik Khagram has been working in the influencer sphere for eight years now and has seen the industry take shape, reshape, and evolve in many ways.
Today, it has been announced that TikTok has named CreatorIQ as an official TikTok Marketing Partner – becoming TikTok’s first SaaS-only influencer marketing platform partner. The integration will give CreatorIQ customers access to key TikTok creator and content metrics that are available in the TikTok Creator Marketplace through the CreatorIQ...
In 2020 and 2021, TikTok was the platform playing a large role in fashion week, working with content creators and world-famous brands to produce online event coverage. In 2022, Instagram is going from URL to IRL, collaborating with content creators to promote fashion week opportunities. According to The Business of...
The inaugural US Partnership Awards will be the first of its kind, recognising the importance of modern outcome-based partnerships that drive customer value, loyalty, and growth, including the celebration of the immense value that influencer partnerships have on modern marketing. Founder of the Partnership Awards, Matthew Wood, says: “As brands...
Last March, when live social audio was a hot topic for many, Jake Poses, LinkedIn lead for video, creators, and events said that the professional networking platform was doing “early tests to create a unique audio experience connected to your professional identity,”. LinkedIn’s live audio offering, set to be...
