Deep Dive: The True Measure of Influencer Marketing Success
The way in which we measure influencer marketing campaign success is a much-debated topic in the industry, and ultimately, there is no one correct answer.
Neve Fear-Smith
Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
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What’s Got Us Talking in May 2022?
As we head into the summer season, influencer marketing certainly isn’t taking a holiday. The platforms we use are continuing to advance, and we’re seeing some super exciting acquisitions and developments happening on the agency side too.
IMS NYC Session Spotlight: Finding your Communities - Best Practice for Working with Creators in 2022
Building a solid community is essential when working with influencers to promote your brand. In their session at the Influencer Marketing Show NYC, Claire Daugherty Branded Content Partner at Meta, Lauren Ludlow, a freelance Senior Influencer Marketing Strategist & Partnership Consultant, Callie Schweitzer, Head of Creator Programmes at LinkedIn, and...
What Does LinkedIn’s UK Accelerator Programme Mean for Creators?
LinkedIn has committed a $25 million investment toward supporting creators globally, and the Creator Accelerator Programme is an example of where this investment is being focussed. The programme was successfully launched in the US in September 2021, and in India in February 2022, and now, the initiative in the UK...
TikTok Inspires Brand and Creator Collaborations
A growing number of users are heading to TikTok to be inspired by diverse communities and discover new ideas, products, and places. The platform is full of creators who have their finger on the pulse of the latest trends, and represent a new generation of storytellers that are breaking boundaries...
IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop
The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel discussion at IMS NYC, featuring Sarah Henry, Head of Content, Influencer, & Commerce, Walmart, Krishna Subramanian CEO and Co-Founder, Captiv8, and...
