“We Want to be Marketplace Agnostic” Ian Brodie on Levanta’s Paid Placements Launch
Levanta CEO and Co-Founder Ian Brodie talks industry recalibration, consumer behaviour, and the drive behind the company’s Paid Placements launch.
Levanta CEO and Co-Founder Ian Brodie talks industry recalibration, consumer behaviour, and the drive behind the company’s Paid Placements launch.
New research explores why ‘Pragmatists’ could be brands' most valuable untapped audience.
The deal serves as a microcosm of a broader industry shift towards full-funnel integrated systems.
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.