This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
In three years, TikTok has amassed over 500 million downloads on the Play Store and over 800 million in the Apple Store. Like other social media platforms, TikTok plays directly to that human need for expression. One could argue that it may appear to be a more appropriate platform for...
The Influencer Marketing Awards’ shortlist party will bring the industry elite to The House of St. Barnabas, a private London-based members’ club run as a charity to help those who have experienced homelessness. The beautiful Georgian townhouse, as featured in Vogue, Vanity Fair, and Financial Times’, will serve as the...
The Advertising Standards Authority (ASA) along with Committees of Advertising Practice (CAP) and the Competition and Markets Authority (CMA) have launched its new and improved influencers’ guide to provide advice for influencers about the relevant rules surrounding influencer marketing and how to make it clear that “adverts are adverts.” While...
Last year, Jefferies forecasted that Instagram would generate $14 billion in revenue in 2019, which was around 20% of how much total revenue Facebook was expected to generate. Facebook-owned Instagram has reportedly smashed the prediction having generated a whopping $20 billion in advertising revenue last year – more than a quarter...
Now with over 800 million monthly active users across the world, TikTok is a force to be reckoned with. That number is already greater than Twitter and Snapchat combined. What was once considered a hard to comprehend platform is now creating a sense of urgency for brands to shift resources...
Facebook is testing a new toolkit to help gaming creators and moderators build more inclusive communities online and easily set guidelines for positive conversations in their individual community.To establish the rules and guidelines for creators, Facebook worked with the Fair Play Alliance, a coalition of game companies encouraging healthy...
